It all began in 2022, when we casually listed the Cats22 flip phone on online marketplaces—just aiming to resell a few units for a small profit. To our surprise, the response was overwhelming. People weren’t just buying the phone—they were searching for something more. They were looking for an escape from the endless scrolling, constant notifications, and the addictive cycle of social media.

That’s when we realized: the problem wasn’t just about phones—it was about lifestyle. Our customers didn’t want fancy features. They wanted freedom. They wanted to reclaim their time, focus on what matters, and live with intention.

This insight led to the birth of Dumb Phones India—a brand dedicated to helping people disconnect from digital chaos without giving up essential functionality. We’re not just selling devices; we’re part of a growing movement for digital minimalism.